Industry: Healthcare IT Services

Location: Southeastern U.S., serving medical clinics in 32+ cities

Up2Tech case studies

Overview

Tier 3MD is a leading provider of managed IT services and solutions for medical clinics and healthcare practices across Georgia and South Carolina.

The challenge was clear: Become not only the top choice in traditional Google search, but also the recognized leader in local search (“near me” results, Google Maps) and generative engine visibility (Al-powered platforms like ChatGPT, Google SGE, Bing Copilot).

Up2Tech case studies

Overview

Tier 3MD is a leading provider of managed IT services and solutions for medical clinics and healthcare practices across Georgia and South Carolina.

The challenge was clear: Become not only the top choice in traditional Google search, but also the recognized leader in local search (“near me” results, Google Maps) and generative engine visibility (Al-powered platforms like ChatGPT, Google SGE, Bing Copilot).

The Challenges

01

Competing with national and regional IT firms in crowded healthcare markets.

02

Limited visibility outside of a handful of metro areas.

03

Low appearance rates in local service queries, new Al-Powered search engines, and generative answer platforms.

tier3 logo
The Challenge

The Solutions

Strategic SEO & GEO Campaign

Up2Tech case studies

Local SEO Overhaul

  • Created unique, city-specific service pages for every market covered-emphasizing local landmarks, medical districts, and real service are coverage.
  • Optimized Google Business Profiles in all 32 cities with consistent NAP (Name/Address/Phone), localized imagery, and regular business updates.
  • Implemented geo-targeted review requests and reputation management campaigns.

Technical & Conversion Improvements

  • Deployed faster, mobile-responsive web design across all pages.
  • Ensured HTTPS encryption, ADA accessibility, and robust site architecture.

Generative Engine Optimization (GEO)

  • Produced Al-ready “answer content” for healthcare IT queries in each city, designed for conversational engines and voice search.
  • Updated schema markup and structured data to increase crawlability and Al interpretability.
  • Published fresh FAQs and educational content addressing local regulations, compliance challenges,and practical IT solutions for medical clinics.

Results & Proof Points

01

Massive Increase in Local Search Visibility

  • Tier 3MD rose to the top three local search results (“Map Pack”) for critical keywords e.g: (“Medical IT Services Atlanta”, “Healthcare IT Savannah”) in 28 of 32 targeted cities.
  • Google Analytics: Local organic traffic up 73% year- over-year. Call-to-action interactions (form fills, calls, map clicks) up 55%.
  • Google Business Insights: “Direct” search impressions up 90% “Discovery” searches up 110%.
Up2Tech case studies

02

Dominant Generative Engine Presence

  • Multiple listings in Google’s SGE AI Overviews for “healthcare IT provider near me” and “medical clinic IT support in Georgia/South Carolina.”
  • Inclusion in ChatGPT/Bing Copilot answers for local IT and compliance questions, with Tier 3MD cited as an authority for region-specific solutions.
  • Appearance in “top providers” lists on third-party ranking engines fueled by Al (Clutch, SelectedFirms, DigitalWorldInstitute, etc.).
Conversion & Recognition

03

Conversion & Recognition

  • New client acquisition from local search increased 43%- including medical clinics that found Tier3MD exclusively via “near me” or Al-generate search results.

Results & Proof Points

01

Massive Increase in Local Search Visibility

  • Tier 3MD rose to the top three local search results (“Map Pack”) for critical keywords e.g: (“Medical IT Services Atlanta”, “Healthcare IT Savannah”) in 28 of 32 targeted cities.
  • Google Analytics: Local organic traffic up 73% year- over-year. Call-to-action interactions (form fills, calls, map clicks) up 55%.
  • Google Business Insights: “Direct” search impressions up 90% “Discovery” searches up 110%.

02

Dominant Generative Engine Presence

  • Multiple listings in Google’s SGE AI Overviews for “healthcare IT provider near me” and “medical clinic IT support in Georgia/South Carolina.”
  • Inclusion in ChatGPT/Bing Copilot answers for local IT and compliance questions, with Tier 3MD cited as an authority for region-specific solutions.
  • Appearance in “top providers” lists on third-party ranking engines fueled by Al (Clutch, SelectedFirms, DigitalWorldInstitute, etc.).
Conversion & Recognition

03

Conversion & Recognition

  • New client acquisition from local search increased 43%- including medical clinics that found Tier3MD exclusively via “near me” or Al-generate search results.

Conclusion

By leveraging both local SEO best practices and generative engine optimization, Tier 3MD now dominates the digital landscape-appearing in more local searches and Al-driven recommendations than ever before. The campaign delivers measurable increases in client inquiries, conversions, and brand authority throughout the Southeast.

Metrics at a Glance

Local organic traffic
Direct google search
New clinets from Local
Convertion Actions
Map pack
SEG

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